ALFA ROMEO Japan

opportunity
ALFA ROMEO JAPAN WERE LOOKING FOR ENGAGING CONTENT TO BUILD THEIR FACEBOOK PRESENCE WITH TARGETING A YOUNGER SAVVY DEMOGRAPHIC.

ALPHA ROMEO JAPAN

solution

WE WERE ASKED TO BRING ALFA ROMEO’S DJ MiTO TO LIFE CREATING CONTENT THROUGH AN INTEGRATED CAMPAIGN USING SOCIAL MEDIA, INFLUENCER SEEDING AND EVENT ACTIVATIONS.

alpha romeo japan

result

WE SOURCED OVER 100 LOCAL DJ`S FOR PHOTO SHOOTS TO DECIDE JAPAN`S NEXT ‘DJ MiTO’, CREATED AN ONLINE VOTING PLATFORM THROUGH FACEBOOK FOR FRIENDS AND FOLLOWERS TO VOTE FOR THEIR FAVOURITE DJ. ALFA ROMEO`S PAGE GREW BY 34,500 FOLLOWERS ORGANICALLY WITHIN FOUR MONTHS IN ADDITION TO OVER 1,500 PEOPLE ATTENDING THE WRAP PARTY. THE WINNING ARTIST WON TWO AIRLINE TICKETS TO ITALY AND A DJ MiTO CAR TO DRIVE FOR ONE YEAR.

BEATS BY DRE X PIGALLE

opportunity
BEATS BY DRE WAS IN NEED OF CREATING A BUZZ IN JAPAN TO EXPAND THEIR GLOBAL CAMPAIGN ON PARTNERING WITH LUXURY BRANDS. BEATS BY DRE TEAMED UP WITH STEPHANE ASHPOOL’S FASHION BRAND, PIGALLE, IN ORDER TO PRESENT AN AESTHETIC UPGRADE TO ITS RENOWNED HEADPHONES.

BEATS BY DRE X PIGALLE

solution
A FULL PR LAUNCH WAS EXECUTED AT THE STYLISH DOVER STREET MARKET SPACE IN THE FASHIONABLE AREA OF GINZA, INCLUDING AN EXCLUSIVE AFTER PARTY IN OMOTESANDO FOR INFLUENCERS AND OPINION LEADERS. WE MANAGED THE CASTING, INFLUENCER PR IN ADDITION TO ALL ARTIST CARE AND CONTENT BOOKING. A SLEEK AND CHIC INTERIOR WAS DESIGNED AND ALL TOOLS WERE SATISFYINGLY INSTALLED.

BEATS BY DRE X PIGALLE

result
WE SUCCESSFULLY EXECUTED THE JAPAN LEG OF THE BEATS BY DRE GLOBAL SERIES OF ‘EXCLUSIVE’, INVITE-ONLY EVENTS. DESPITE THE EVENT BEING PRIVATE, THE ATTENDEES DIRECT PURCHASES AND GUESTS INFLUENTIAL POSTINGS HELPED THE BRAND TRIUMPHANTLY SELL OUT 200 OF THEIR LIMITED EDITION HEADPHONES.

TOKYO COMIC CON

opportunity
THE FIRST-EVER TOKYO COMIC CON HAD CLEAR INTENTIONS OF MAKING A LASTING IMPACT AND PAVING THE WAY FOR FUTURE COMIC CONS IN JAPAN. THE GOAL WAS TO EXHIBIT IMPRESSIVE CONTENT, TO EXECUTE PRODUCTION SUCCESSFULLY, AND TO ENSURE INTERNATIONAL DIVERSITY AMONGST ATTENDEES.

tokyo comic con

solution
POPULAR SPECIAL GUESTS WERE SECURED TO ATTEND THE EVENT, SUCH AS JEREMY RENNER AND THE MARVEL COMICS LEGEND, STAN LEE. SPONSOR BOOTHS WERE SOLD TO MULTIPLE COMPANIES INCLUDING SONY PICTURES, DOMINO`S PIZZA, WARNER BROS. AND NAVITIME. SOCIAL MEDIA STRATEGY WAS HEIGHTENED BY THE IMPLEMENTATION OF A HASHTAG CAMPAIGN WITH THE HELP OF “TAGBOARD”, A POWERFUL AGGREGATOR HUB USED TO ‘LIVE DISPLAY’ USER-GENERATED CONTENT; PULLING IN #TOKYOCOMICCON POSTS FROM ALL SOCIAL MEDIA PLATFORMS TO LARGE DIGITAL SCREENS AT THE EVENT. THIS FANTASTIC VISUAL DISPLAY ENCOURAGED VISITORS TO POST THEIR OWN CONTENT WITH THE HASHTAG IN HOPES OF APPEARING ON THE BIG SCREEN.

tokyo comic con

result
MORE THAN 32,000 PEOPLE ATTENDED THE EVENT OVER THE COURSE OF 3 DAYS, DELIVERING STRONG DEMAND AND ANTICIPATION FOR NEXT YEAR’S EVENT. ALMOST 20% OF GUESTS WERE NON- JAPANESE, EXCEEDING THE EXPECTATIONS OF THE TCC TEAM. WE MONITORED ALL 11,241 SOCIAL MEDIA POSTINGS, TRACKING CONTENT SPIKES AND PLATFORM PERFORMANCE AGAINST TIME OF DAY AND PERSONAL DEMOGRAPHICS. GAINING INSIGHTS INTO FUTURE MARKETING STRATEGIES.

AUDIO FESTIVAL

opportunity
TOKYO WAS WITHOUT A MUSIC FESTIVAL CLOSE TO THE CITY WHICH DELIVERED A PREMIUM GUEST EXPERIENCE. HAVING WELL ESTABLISHED RELATIONSHIPS WITH MAJOR BRANDS SUCH AS MOËT HENNESSY DIAGEO, COCA-COLA AND ARMANI EXCHANGE, WE WANTED TO EXECUTE AN EVENT TO A HIGHER SET OF FESTIVAL STANDARDS.

audio festival

solution
AUDIO IS A MULTI LAYERED EVENT AND IT’S MARKETING HAS TO REFLECT THIS BY ALWAYS USING A SPECIFIC APPROACH TO THE CONSUMER. WHETHER THAT BE THROUGH SOCIAL MEDIA NETWORKS OR TARGETED ADVERTISING CAMPAIGNS THE TECHNIQUE HAS ALWAYS BEEN TO DO WHAT THE COMPETITION IS NOT. WE WANTED TO CREATE NOT ONLY A VARIETY OF MUSIC BUT ALSO A VERY UNIQUE EXPERIENCE IN A UNIQUE SETTING. ESSENTIALLY GIVING THE CUSTOMER WHAT WE KNOW THEY WILL LIKE.

audio festival

result
SINCE 2010 WE HAVE ENTERTAINED APPROXIMATELY 40,000 REVELERS WHOM HAVE ENJOYED QUALITY ACTS SUCH AS AFROJACK, CARL CRAIG, DIGITALISM, DJ KRUSH, HAPPY MONDAYS, NINA KRAVIZ, VITALIC AND MANY MORE. AUDIO HAS CATERED FOR ALL LEVELS OF FESTIVAL GOER; SELLING OUT HOTEL ROOMS FOR THE PRINCE HOTEL GROUP IN ADDITION TO RUNNING BOTH ARMANI EXCHANGE AND MOËT IMPERIAL ICE VVIP AREAS.

MOËT & CHANDON N.I.R

opportunity
MOËT HENNESSY DIAGEO NEEDED TO MAKE A STRONG AND SUSTAINABLE IMPACT WITH ITS NEW CHAMPAGNE, MOËT & CHANDON NECTAR IMPÉRIAL ROSÉ. PARTICULARLY WITH VENUE OWNERS, EXISTING CUSTOMERS AND OPINION LEADERS IN JAPAN'S MAJOR URBAN CENTERS.

MOËT & CHANDON N.I.R

solution
A ZESTY YET SOPHISTICATED PROMOTIONAL VIP EVENT WAS HELD IN BOTH THE KANSAI AND KANTO REGION. WE WERE ABLE TO BRING THE NECTAR IMPÉRIAL ROSÉ TO LIFE THROUGH THIS TRULY EXTRAVAGANT EXPERIENCE BY UTILISING ALL OF THE ELEMENTS USED TO MAKE UP MOËT & CHANDON N.I.R., INCLUDING A HIGH-END CUSTOMER SERVICE, EXTERIOR/INTERIOR DECOR AND LIVELY ENTERTAINMENT.

MOËT & CHANDON N.I.R

result
THE KEY TO SUCCESS OF THIS PRODUCT WAS EXPERIENTIAL MARKETING. MOËT HENNESSY DIAGEO RECEIVED ORDERS ALMOST IMMEDIATELY FROM TOP CLIENTS AND OVER 200 ACCOUNT HOLDERS THROUGHOUT THE COUNTRY, PROVING THAT THIS PROMOTIONAL INVESTMENT PAID OFF.

SLY / Fashion Show

opportunity
SLY wanted to have some fun and deliver a fashion show experience to a mixture of industry professionals and fans alike.

sly

solution
We partnered up with Miss Universe Japan, Hiroko Mima to produce a one off event for those who may not have been able to experience a fashion show before. We were able to recruit other Miss Universe finalists and hold a sophisticated event on a rooftop terrace in Daikanyama. Our long running relationship with Moët Hennessy Diageo allowed us access to such an amazing venue for this one off event.

sly

result
The event was covered by FOX, Fashion TV, Space Shower TV, Glitter, Vogue Japan and many more… Over 600 people attended the event which was supported by Lamborghini, all receiving a gift bag. The gift vouchers had a 35% recuperation rate at the SLY stores which outperformed expectations and the increase in sales redressed the balance of the event cost.

Public Six / Launch Event

opportunity
Bagus own many venues around Japan, including unique and attractive spaces such as the Kawaii Monster Cafe, Pasela Resorts, billiard halls and a chain of exclusive internet cafes. Recently, Bagus opened a new space near Roppongi Hills called Public Six.

Public Six / Launch Event

solution
We were asked to make sure the event went off with a bang and that the faithful high spending Roppongi regulars knew there was a new venue opening in the area. This one came with many unique features and its own personality. Both credible and contemporary, cool and stylish, Public Six is a real stand out venue amongst other Roppongi establishments.

Public Six / Launch Event

result
Around 60 journalists visited the location for the opening event. It was such a successful first night that that the company`s other venue was used to accommodate the event overflow of attendees. We have since been asked to program all content at the space and run brand tie ups throughout 2017.

Armani Exchange / Beach House

opportunity
Armani Exchange wanted to create a unique space during the summer which would bring people together in an exciting yet exclusive setting. The aim was to create new content that would successfully deliver the brand message and maintain its core values.

Public Six / Launch Event

solution
Armani Exchange have a successful and profitable swimwear range, this was the inspiration behind creating the ‘A|X Beach House’. The space was approved and would carry the brand identity at the beach on a daily basis throughout the summer season.

Armani Exchange / Beach House

result
We were able to program all content ranging from daily yoga sessions to fashion shows and parties bringing in revenue which exceeded the cost by some 200%. The A|X Beach House was a mainstay in Kamakura and became the most popular beach house of the season.

Budweiser / Influencer Seeding

opportunity
As part of a Budweiser campaign an event was held to re-introduce the brand to cool influencers and opinion leaders. The purpose was to re-energize Bud’s image and re-engage with a new generation of consumer.

Budweiser / Influencer Seeding

solution
An exclusive event hosted by popular DJ Alisa Ueno was held in a secret location in Aoyama. Influencers from the fashion and entertainment industry were sourced and invited to participate in a cool, energetic and fun night out courtesy of Budweiser. We had a jam packed venue from opening and a great buzz about the place. Innovative activations throughout the space, well designed tools and some vivifying entertainment with free flow Budweiser. This event was a hit!

Budweiser / Influencer Seeding

result
It generated a huge buzz across social media with the #BudsUp campaign. After the event all guests were sent an original sleek design gift pack of Budweiser, a nice touch from a fantastic brand! Budweiser saw an immediate ROI with a tangible spike in sales throughout Tokyo 2 months after the event.