Alpha Romeo

MiTo to Music. 100 DJ's 100 Drives

Alfa Romeo wanted to add some spark to their DJ MiTo campaign. We produced a Facebook app as the content base within the Alfa Romeo Japan Facebook page, shot one hundred individual music artist portraits over a 5 month period, leveraging those influencers to PR the campaign.

The DJ’s bio and photos appeared within the app, the DJ with most likes won a trip to Italy for two people. By encouraging the DJ’s to be pro active in posting the photos and app URL to their fans and followers.

Alfa Romeo Japan’s own page likes grew by 4,500 within 4 months and over 1,400 people attended their end of year event.