Audio 2010

AUDIO Kick off!

There are several aspects of the festival that are formed from the outset and from that the design process becomes the PR vehicle itself.  Moving in-between the lines of budgeting and regular forms of promotion AUDIO | HACIENDA design was used to create viral awareness on many levels.  To sell yourself short at the design stage creates further difficulties down the line, so for the festival a more structured approach was required.  To establish an aesthetic, to know when it will be used and what it will become is paramount on a project such as this.