Pringles

Mr Pringle Hits The Street

Pringles Asian marketing team based in Singapore came to us to run four weekends of street sampling executions, across the greater Tokyo area.
Prior to the activation Eggworm conducted a one week Tokyo wide location shoot, creating original branded content, capturing Mr P in iconic locations across the city.

Mr P and the girls were a huge hit on the streets of Tokyo, sampling projections were exceeded before the end of the campaign and more product
had to be ordered.
The length of the campaign saw Pringles Japan Facebook ‘likes’ raise over 20,000 in the 4 week period distributing over 6,000 cans of Pringles over a total of activation eight days.