Alfa Romeo Japan

Combat Covid-19 with Taxi Ovation – a fundraiser created to provide free taxi-ride services for healthcare workers in partnership with Makita General Hospital and Kyoritsu Taxi Co., Ltd. Taxi Ovation was featured on national television, newspaper as well as a variety of websites .

OPPORTUNITY

Alfa Romeo Japan were looking for engaging content to build their Facebook presence with targeting a younger savvy demographic.

SOLUTION

We were asked to bring Alfa Romeo’s DJ MiTO to life creating content through an integrated campaign using social media, influencer seeding and event activations.

RESULT

We sourced over 100 local DJ`s for photo shoots to decide Japan`s next ‘DJ MiTO’, created an online voting platform through Facebook for friends and followers to vote for their favourite DJ. Alfa Romeo`s page grew by 34,500 followers organically within four months in addition to over 1,500 people attending the wrap party. The winning artist won two airline tickets to Italy and a DJ MiTO car to drive for one year.