Infinity Energy

With an already crowded energy-drink market looming, Infinity Energy required a helping hand from seasoned night-spot veterans to launch in Japan. We strategized and scripted a promotional video for Infinity Energy that played out on rotation in key venues across clubland.

OPPORTUNITY

Infinity Energy wanted to launch in Japan by using a nightclub activation approach that would target mainstream clientele in the energy drink market. They needed something that would set their brand apart from the competition, allowing them to operate in a niche market.

SOLUTION

We wanted to create a promotional video that highlighted the health benefits of Infinity Energy over its competitors, while giving the brand an international appeal. To increase publicity, our team casted local talent, scouted locations and carried out full production to ensure the video adhered to the brand DNA.

RESULT

The video was a permanent fixture for 2 months and was streamed in over 50 nightclubs in Japan. It generated buzz and brand awareness within these venues and significantly boosted sales.