Vita Coco

A full on strategy for Vita Coco unleashed upon the Japanese music scene at curated must-go festivals up and down the country.

OPPORTUNITY

Vita Coco – the ubiquitous coconut drink – was looking for opportunities to enhance an already well-established, leading brand. Japan’s sold-out seasonal festivals were seeking relevant sponsors, providing optics for hundreds of thousands (if not millions of) eyes in the form of attendees and online/television viewers.

SOLUTION

We located the most relevant festivals for Vita Coco to sponsor. Eggworm then trained and supplied campaign girls to the Vita Coco festival campaign for enhanced optics and also to engage with frontline customers and literally put the brand into their hands and mouths.

RESULT

A full festival season – just shy of 100 festivals – were amply supplied with campaign girls, with full pop-up booth design and construction rolled out across the country.