Airbnb Experiences

OPPORTUNITY

Airbnb faced a marketing and public relations challenge where they found themselves struggling to gain visibility in Japan. In order to boost awareness and engagement for their diverse range of experiences offered across Japan, they sought a fresh perspective and creative input.

SOLUTION

Efforts were centered around capturing the essence of Airbnb experiences by emphasizing the uniqueness of the host, the location, thematic elements related to Japan, and the overall energy of each adventure. This approach was geared towards creating a more personalized and immersive experience for potential guests so they could envision an authentic and genuine travel experience. In particular, we honed in on trends and movements that resonated with the younger, affluent demographic, allowing Airbnb to connect with these audiences on a deeper level.

RESULT

We embarked on an exciting project with Airbnb in Tokyo where we produced a captivating array of videos and photographs to highlight a diverse range of experiences alongside Japan's rich scenery and culture. These multimedia assets are readily available online and have garnered much recognition, quickly becoming a viral sensation!