(RED) Campaign

The fight against AIDS/HIV in Sub-Saharan Africa is an issue that transcends traditional business channels into a realm of ethics – doing what is right. We worked with (RED) to raise awareness on a rewarding project that promoted this important message with the help of partners such as Moët.

OPPORTUNITY

(Red) partnered with Belvedere Vodka with the aim to build awareness for the fight against HIV/AIDS. They collaborated with some of the world’s most iconic brands and contributed all profits from the sales of (Red)-branded products to the global fund. In Japan, Moët Hennessy Diageo were charged with making a high class event to raise money for (Red).

SOLUTION

The launch of their campaign in Japan was going to happen on Halloween, so we decided to create an event that was going to maximize their brand exposure. This was held at an exclusive event space with a lively sophisticated atmosphere, targeting a high profile consumer group.

RESULT

With well over 1,500 attendees, including special guest influencers, we were able to make sure that each customer got a taste of the special Belvedere (Red) Vodka upon arrival. The social media spread was in the 10,000’s, with all of the proceeds from the event going towards the fight against HIV/AIDS in Sub-Saharan Africa.