Burn Energy Drink

Coca Cola’s foray into the lucrative energy-drink market with Burn required us to set up optics for their exciting sponsored skateboard-ramp exhibition. We assisted in placing Burn within relevant music festivals throughout Japan.

OPPORTUNITY

Coca-Cola was looking to build brand awareness and sampling opportunities for their newly launched burn energy drink through an exciting skateboard ramp activation.

SOLUTION

Using our network of festival organizers throughout the country, we negotiated to create buzz worthy sampling opportunities. The activations were extremely impactful; drawing in crowds of festival goers and the sampling was constant throughout the day.

RESULT

We managed to partner up a variety of notable events throughout the summer for Coca-Cola, enabling them to sample over 10,000 contacts. This activation proved extremely successful, running throughout the summer at different festivals across the country.