Boost Juice

A classic Australian drink literally brought their customers to Japan in a contest to document the exciting experience. Boost’s brand was blended with Japanese flavours to create vibrant social media energy and new opportunities for all involved.

OPPORTUNITY

Boost Juice has been Australia's most famous and loved juice brand for almost 20 years. They ran a unique contest bringing customers from Australia to Japan for one week. Boost Juice reached out to us to document their trip and create content for their social media accounts to reflect the winner’s experience.

SOLUTION

We worked hand-in-hand with Boost Juice to craft the “Find Your Perfect Matcha!” campaign. The aim was to showcase the highest quality matcha and blend it with the finest tropical fruits from Australia. We handled ideation for the shoot, talent casting and location scouting. 

RESULT

Underscoring the wider theme of “Find Your Perfect Matcha!”, this expressed a light and lively spirit with a compelling story and visual aesthetic. The campaign was promoted on multiple platforms all over Australia, producing a strong sense of brand loyalty with over 2,000 organic likes, comments and shares.