Chrysler

Relaunching in Japan was going to be a delicate operation. We sourced the right venue for the relaunch then connected the brand with a high-profile actor as brand ambassador resulting in rapid increase of sales.

OPPORTUNITY

On re-entering the market in Japan, Chrysler wanted to create a sustainable impact with the launch of their “Stay Driven” campaign. The goal was to make Chrysler a respected and sought-after brand while generating interest amongst consumers.

SOLUTION

We worked on the ideation for the campaign and programmed the launch event to target consumers through a luxurious hands-on experience at Belle Salle, Shibuya. Asano Tadanobu was carefully selected to be the brand ambassador. As a high profile actor, he has become one of the most in-demand film stars of his generation in Japan

RESULT

The campaign ran for 6 months, and was supported by 3 high profile events. They had over 2,000 attendees, including press, influencers and celebrities. Asano Tadanobu's tenure as brand ambassador proved a huge success with car dealerships around the country, as it resulted in a rapid increase of sales.