Passoã

Despite a long-standing history in Japan, the French passion-fruit liqueur company sought an image revitalization. We integrated Passoã within its labyrinth network of night spots, cafes and digital networks, which increased their social-media engagement, presence and reputation.

OPPORTUNITY

Passoã is a popular passion fruit liqueur from France that has had a presence in Japan for many years. In 2018, they wanted to revitalize its position in the market and enhance the brand identity. They needed a lead agency to cohesively handle all digital strategy and field activations.

SOLUTION

We made a cohesive aesthetic across all their digital platforms, creating a distinct identity for the brand. Collaborations with night spots and cafes were essential solutions to reintroduce this fruity drink to the market.

RESULT

Passoã’s presence on social media is constantly increasing with an almost 10% engagement rate. Through their partnerships with large scale festivals and multiple night spots across Tokyo, the essence of the campaign has become very seasonal.