Goose Island

We helped to ensure Goose Island’s foray into the Japanese market met the expectations of taste-making connoisseurs and matched its reputation overseas.

OPPORTUNITY

1992 saw the beginning of a fine tradition – the aging of beers in bourbon barrels. Goose Island was there from the beginning, and their beers are now available in all 50 states of America as well as the UK with an award-winning range to lead the craft. Japanese beer connoisseurs and aficionados are constantly seeking out the next-best thing from the intoxicating overseas bourbon-beer market.

SOLUTION

We located the most relevant outdoor and indoor events for Goose Island to sponsor and used its long history of sourcing and training campaign girls to connect the brand with new consumers and also generate viral optics.

RESULT

Continued event sponsorships up-and-down Japan, campaign-girl training and casting plus pop-up-booth management resulted in increased optics and brand awareness.