Jimmy Choo

We translated the British-based Jimmy Choo into the Japanese market through a series of events seeded with influencers.

OPPORTUNITY

Jimmy Choo wanted to showcase their new fashion line in Tokyo by hosting an event. They wanted the night to be hip with some live music and some passed hors d'oeuvres.

SOLUTION

We booked a well known local talent to play live music throughout the entire evening and invited influencers who were carefully selected from our extensive list. Staff were also managed by us for the evening with training done prior to the event to make sure that the event ran smoothly.

RESULT

Over 200 guests attended this event where Jimmy Choo’s new fashion line was showcased. It was seeded with influencers whose micro-blogging brought the brand the additional awareness in Japan its international reputation demanded.