Mixmag Magazine

Legacy DJ magazine Mixmag wanted to launch Mixmag Japan as their 15th global office with a team who understood what it means to be Mixmag. We assembled a stellar team of editorial, marketing and event coordinators and blasted off to massive success.

OPPORTUNITY

Mixmag is the No.1 electronic music magazine in the world. They were looking to expand and launch ”Mixmag Japan” as their 15th global office. Being that Japan is a powerhouse in Asia when it comes to music and culture, this was an important market for them. Especially with all eyes on Japan for the up and coming 2020 Tokyo Olympics.

SOLUTION

They wanted to find a suitable partner that shared their same core values. We needed to build a team of editorial, tech, digital marketing, event coordinators and a list of suppliers who fit into the Mixmag ethos.

RESULT

Since the launch, the print magazine has seen over 150,000 copies distributed. With a Facebook page of over 1,000,000 fans, in addition to an Instagram and website that reaches the 100,000’s, Mixmag Japan has an ever-growing fan base.