Tokyo Comic Con

Legendary Comic Con’s first Japan event was facilitated by Eggworm. Industry icons such as Stan Lee were hosted, and sponsor booths were sold to a who’s who of global enterprises such as Sony Pictures, Domino’s Pizza and Warner Bros.

OPPORTUNITY

The first-ever Tokyo Comic Con had clear intentions of making A lasting impact and paving the way for future comic cons in Japan. The goal was to exhibit impressive content, to execute production successfully, and to ensure international diversity amongst attendees.

SOLUTION

Popular special guests were secured to attend the event, such as Jeremy Renner and the Marvel Comics legend, Stan Lee. Sponsor booths were sold to multiple companies including Sony Pictures, Domino's Pizza, Warner Bros. and Navitime. Social media strategy was heightened by the implementation of a hashtag campaign with the help of “Tagboard”, a powerful aggregator hub used to ‘live display’ user-generated content; pulling in #TokyoComicCon posts from all social media platforms to large digital screens at the event. This fantastic visual display encouraged visitors to post their own content with the hashtag in hopes of appearing on the big screen.

RESULT

More than 32,000 people attended the event over the course of 3 days, delivering strong demand and anticipation for next year’s event. Almost 20% of guests were non-Japanese, exceeding the expectations of the TCC team. We monitored all 11,241 social media postings, tracking content spikes and platform performance against time of day and personal demographics. Gaining insights into future marketing strategies.