With an established partnership with Kirin, Brooklyn Brewery was looking to foster goodwill and brand loyalty among their passionate niche of beer drinkers. Five promotional events were created generating a palpable amount of goodwill among beer connoisseurs including over 50 of Japan’s top food critics and bar owners.

Legendary Comic Con’s first Japan event was facilitated by Eggworm. Industry icons such as Stan Lee were hosted, and sponsor booths were sold to a who’s who of global enterprises such as Sony Pictures, Domino’s Pizza and Warner Bros.