Brooklyn Brewery

With an established partnership with Kirin, Brooklyn Brewery was looking to foster goodwill and brand loyalty among their passionate niche of beer drinkers. Five promotional events were created generating a palpable amount of goodwill among beer connoisseurs including over 50 of Japan’s top food critics and bar owners.

OPPORTUNITY

Brooklyn Brewery has an established partnership with Kirin in Japan and were looking to create something unique. They wanted to highlight their creations in a distinctive way to target beer connoisseurs.

SOLUTION

A series of unique promotional events with original concepts and activities were held. They featured various types of Brooklyn Brewery products, special edition beers and promotional tools. The events were created to attract a diverse group of individuals, including influencers, industry leaders, food critics and beer connoisseurs. We also took full charge of documenting the event through photos and videos.

RESULT

Brooklyn Brewery held a total of 5 events leading to astounding amounts of positive reactions from attendees. Their events had 100's of guests which included over 50 of japan’s top food critics and bar owners.