Beats by Dre x Pigalle

We helped bring together leading international names Beats by Dre, Stephane Ashpool’s fashion brand Pigalle and Dover Street Market in a PR campaign and private party where all pre-release models sold out and the buzz was real.

OPPORTUNITY

Beats by Dre was in need of creating a buzz in Japan to expand their global campaign on partnering with luxury brands. Beats by Dre teamed up with Stephane Ashpool’s fashion brand, Pigalle, in order to present an aesthetic upgrade to its renowned headphones.

SOLUTION

A full PR launch was executed at the stylish Dover Street Market space in the fashionable area of Ginza, including an exclusive after party in Omotesando for influencers and opinion leaders. We managed the casting, influencer PR in addition to all artist care and content booking. A sleek and chic interior was designed and all tools were satisfyingly installed.

RESULT

We successfully executed the Japan leg of the Beats by Dre global series of ‘exclusive’, invite-only events. Despite the event being private, the attendees' direct purchases and guests' influential postings helped the brand triumphantly sell out 200 of their limited edition headphones.