Kaze

OPPORTUNITY

Leveraging their U.S. success, Kaze targeted Japan to extend their reach in Asia. The strategy aimed to capitalize on their established market position, enhancing brand presence and customer loyalty in Japan as a gateway to broader Asian expansion. This move was designed to solidify Kaze's footprint in Asia, using Japan as a springboard for regional growth.

SOLUTION

Seeding was used to bring Kaze’s products to influencers in order to raise awareness about the brand to the Japanese market. In order to extend beyond the United States, the company also needed press release coverage and emphasized outreach to KOLs. This multi-faceted strategy would be used to connect Kaze with potential customers in Japan.

RESULT

We engaged with over 500 KOLs, which led to a significant increase in the brand's awareness. This collaboration facilitated sampling activations at more than 100 locations across Japan, substantially broadening the brand's reach and presence in the market. The initiative successfully reinforced the brand's footprint, establishing a robust platform for future marketing campaigns and expanding its influence throughout the country.