As the largest alcohol company in Romania, Alexandrion Group had a goal to come into the Japanese market and foster business collaborations. They wished to grow their network on a global scale by making connections with other companies. The objective was also to position Alexandrion Group as an upscale distributor of wines and spirits.

Leveraging their U.S. success, Kaze targeted Japan to extend their reach in Asia. The strategy aimed to capitalize on their established market position, enhancing brand presence and customer loyalty in Japan as a gateway to broader Asian expansion. This move was designed to solidify Kaze's footprint in Asia, using Japan as a springboard for regional growth.