Moët Chandon N.I.R

We helped to hatch Moët’s new champagne within the lucrative Japanese market. Tokyo and Osaka were the epicentres of our campaign, where we calibrated it to generate stunning optics worthy of the brand.

OPPORTUNITY

Moët Hennessy Diageo needed to make a strong and sustainable impact with its new champagne, Moët & Chandon Nectar Impérial Rosé. Particularly with venue owners, existing customers and opinion leaders in Japan's major urban centers.

SOLUTION

A zesty yet sophisticated promotional VIP event was held in both the Kansai and Kanto region. We were able to bring the Nectar Impérial Rosé to life through this truly extravagant experience by utilising all of the elements used to make up Moët & Chandon N.I.R., including a high-end customer service, exterior/interior decor and lively entertainment.

RESULT

The key to success of this product was experiential marketing. Moët Hennessy Diageo received orders almost immediately from top clients and over 200 account holders throughout the country, proving that this promotional investment paid off.