Peninsula Hotel

We established Peninsula Hotel as a creative hub for investors, clients and creatives complete with lucrative sponsorship.

OPPORTUNITY

Peninsula Hotels – the luxury 5-star hotel group – have decadent venues and decor perfect for hosting glitzy events. Such venues attract investors and legacy clients.

SOLUTION

Eggworm kicked off a series of events with a New Year’s Event to create momentum for Peninsula as a name within the entertainment-hosting industry. The mission was to create a hub to connect brands, businesses, artists and industry bigwigs.

RESULT

Event production format for Peninsula established – reusable going forward for the next five years – concerning details such as decor, visuals, POS, drink collaborations and sponsorship, with Eggworm-sourced international big-name DJs and music artists. Brokered a Don Perignon theme hosted within the Peninsula resulting in a lasting partnership between two brands of similar prestige and demographics.