Notion

OPPORTUNITY

Notion was looking to increase awareness among startups and technology teams in Japan. They wanted to hold events in Tokyo and Kyoto that would communicate their continued strength in the market along with their new commitment to Japan.

SOLUTION

Notion decided to hold a unique and engaging B2B event in Tokyo followed by an exciting and inclusive community event in Kyoto. We designed event spaces that articulated Notion’s aesthetic while embracing the existing spaces within the selected venues. Then we encouraged shared and collective experiences to give attendees a sense for the value of Notion in group settings. Integrating branded items as an extension of the event experience was also necessary in order to bolster enthusiasm for the brand.

RESULT

The event exceeded expectations and delighted attendees through carefully-planned presentations and engagement mechanics. Attendees took to social media to share photos of the event space, the brand items, and each other. The event was live-streamed around the world, grabbing the attention of viewers from all over.