Tenga

Tenga targeted millennials as one of the core demographics for their brand. With a product as sensitive as contraception, we carefully navigated an advertising strategy somewhere between serious and fun. 

OPPORTUNITY

Tenga aimed to make a big impact with the millennial market and wanted to get into large scale events across Japan. Tenga has been seeking various ways to show the uniqueness of their brand to masses offline.

SOLUTION

They wanted to source large scale events nationwide and ensure that Tenga is well received by all attendees. Focusing on their core demographic, whilst positioning the brand at festivals across the country with maximum sampling opportunities was integral to the success of this campaign.

RESULT

We have continued to source events for Tenga since the beginning of 2015 and have been averaging 5,000 contacts per event. They have seen consistent growth with the introduction of new products, engaging design, fresh attitudes and a direct approach to experiential marketing.