Y’s Table

The massively successful restaurant-management company Y’s Table, never resting on its laurels, desired to further enhance its reach with original content. We increased clientele numbers and helped to generate massive profits for the brand.

OPPORTUNITY

Y’s Table is an exceptionally successful restaurant management company with various establishments all over Japan. They have a reputation for providing a luxurious experience to a sophisticated clientele ranging from A-list celebrities to high profile society members. They wanted to create new and exciting content to further their reach.

SOLUTION

The aim was to provide exciting new content for XEX members that could re-energize the brand and compliment their new and upcoming venues. It was also important to cater to a mature and refined crowd, while including VIP tables in a lounge atmosphere. International artists including Bob Sinclar, Crystal Waters, Gipsy Kings, TLC and many more entertained Y’s Table’s guests.

RESULT

Since 2010, we have been able to significantly increase the clientele at Y’s Table venues, as well as generate well over ¥100,000,000 in sales through event content. All of this was done while maintaining their core brand values.