American Eagle

Even a multinational success like American Eagle requires experts of the esoteric Japanese market in order to properly engage customers. We leveraged Instagram influencers to increase the much-loved brand’s Japanese engagement.

OPPORTUNITY

American Eagle is a clothing and accessory retailer with stores all over the world. When they started rebranding themselves in the US, there was also a need for the company to create a new image in Japan. The content needed to be unique and align with local tastes and trends.

SOLUTION

We curated American Eagle's Instagram account while carefully analyzing their social media insights. In addition, influencers were casted to be part of the photoshoots which were carried out throughout Japan. Our tailor made campaigns adhered to the brand DNA whilst improving visibility across their social media platforms.

RESULT

Increased by almost 19,000 Instagram followers and reach was significantly increased during these campaigns. The content we created led to it being used globally by American Eagle.