Audio Festival

A festival with a memorable experience was our main goal when creating Audio Festival. Utilizing the relationships we have music artists and businesses, we aimed to create something that Japan has never seen before.

OPPORTUNITY

Tokyo was without a music festival close to the city which delivered A PREMIUM guest experience. Having well established relationships with major brands such as Moët Hennessy Diageo, Coca-Cola and Armani Exchange, we wanted to execute an event to a higher set of festival standards. 

SOLUTION

Audio is a multi layered event and its marketing has to reflect this by always using a specific approach to the consumer. Whether that be through social media networks or targeted advertising campaigns the technique has always been to do what the competition is not. We wanted to create not only a variety of music but also a very unique experience in a unique setting. Essentially giving the customer what we know they will like.

RESULT

Since 2010 we have entertained approximately 40,000 revelers whom have enjoyed quality acts such as Afrojack, Carl Craig, Digitalism, DJ Krush, Happy Mondays, Nina Kraviz, Vitalic and many more. AUDIO has catered for all levels of festival goer; selling out hotel rooms for the Prince Hotel Group in addition to running both Armani Exchange and Moët Imperial Ice VVIP areas.