Ferrari

The most famous sports car company in the world saw an opportunity to capitalize on their 50th anniversary, in Japan. Our production team presided over their digital-marketing campaign for a storyboarded three-day event at Fuji Speedway.

OPPORTUNITY

Ferrari, the luxury sports car from Italy, wanted to create more content for the local market. As part of the company’s 50th anniversary in Japan, they wanted to showcase their love for the country. The highly anticipated “Racing Days” event at Fuji Speedway was the perfect opportunity to shoot a video for their digital marketing campaign. 

SOLUTION

Our production team developed a storyboard with a clear vision on how to best showcase Ferrari's stunning sports cars. We then compiled all the best shots from the 3 day event and selected content that highlighted the main moments from the “racing days”.

RESULT

The content was immediately uploaded to their website and social media outlets, allowing Ferrari to reach their fans within 48 hours of the event. This enabled Ferrari to showcase their new range of vehicles in Japan.