Belvedere Vodka

We brought buzz to the Belvedere Vodka brand with a holistic strategy encompassing design, POSM and event hosting.

OPPORTUNITY

Belvedere were searching for a company to bring their brand to life across Japan who could alchemise their design, POSM and event coordination.

SOLUTION

We localized Belvedere Vodka’s branding for the esoteric Japanese market and, closely following their brand guidelines, crafted a protean point-of-sale-material system adaptable to nightclubs, bars, restaurants and fashion events.

RESULT

Over 100 events were hosted with the aid of our event coordination and flexible POSM system. We designed a lasting brand-image that customers could identify with, planting the Belvedere Vodka branded flag firmly within an ultra-competitive market and making us the exclusive event agency for Belvedere Vodka in Japan for over half a decade.