JRA

OPPORTUNITY

The company’s goal was to establish a strong brand presence among the foreign population residing in Japan, particularly when it came to promoting their race courses. Recognizing the potential of this market, they sought to increase awareness and engage and captivate individuals less familiar with the offerings of their race courses. This initiative aimed to introduce the exciting world of racing to newcomers and foster a deeper connection between the brand and the diverse foreign communities living in Japan.

SOLUTION

We aimed to create an unforgettable family day out featuring kid-friendly horse rides, play areas, and convenient picnic spots in serene surroundings. Partnering with beverage providers, we dispensed a variety of refreshing drinks and treats. Plus, we offered hassle-free bus transportation to and from Tokyo. Our goal was to provide every family member with a fun and convenient experience.

RESULT

We devised a season-long program where families went on weekly trips to the races. We accommodated nearly 100 people each week, filling two full buses to ensure everyone could partake in this exciting adventure. This initiative aimed to provide a consistent and enjoyable experience for families throughout the entire season, fostering a sense of community and fun while experiencing the thrill of the races.