Gumball 3000

With the legendary Gumball 3000 race coming to Japan for the first time, this event had to be done right. We organized a celeb-studded afterparty that lived up to expectations of almost mythic proportions.

OPPORTUNITY

Gumball 3000, the annual motor rally, chose Tokyo as their destination for the first time ever. This event combines music, celebrity drivers and their supercars. They wanted to organize an after party that would be a night to remember for both celebrities and guests.

SOLUTION

The solution was to generate PR traffic and to scout influencers to make sure everyone in Tokyo knew gumball 3000 was in town. 1 oak Tokyo was the venue; our team was also brought in to design the party and handle full production and PR in line with their brand image

RESULT

The event was a huge success with over 1500 guests in attendance, including grammy award winner Usher and academy award winning actor Adrian Brody. The party gained 1000’s of impressions on the PR spread and was streamed live on Facebook to over 11,000 viewers.