Moët Day

10,000 attendees came to celebrate the elegant legacy of Moët & Chandon at curated hotspots dotted about Tokyo. The resulting buzz bolstered our relationship with, and the profile of, Moët, through the relevant media channels at the behest of influencers and journalists.

OPPORTUNITY

Moët Party Day is a brand activation carried out in 26 countries worldwide and it came to Tokyo for an event-filled day across the city. Moët Hennessy Diageo were looking to create a premium strategy targeting their affluent consumers offering exclusive access to these events. 

SOLUTION

We worked with Moët’s global agency to localise design assets, work on the PR campaign and marketing strategy, and undertake the event production around the city. As the event producer we ensured the A-list attendees and MHD members had a truly unique experience that is rarely seen in Tokyo. 

RESULT

The events had well over 10,000 attendees coming through the various hotspots around the city and the event design and production was well received. Post event the Moët Party Day was extremely successful with some 80 media attendees, over 30 casted influencers and with PR coverage in over 200 media online. This production enhanced our long standing relationship with Moët Hennessy Diageo.